Artificial Intelligence (AI), Machine Learning, Deep Learning: What Does this mean for the average business?
Artificial intelligence (AI) is the prevailing discussion in the technology, finance, and marketing sectors. When we look at organizations such as Google and Amazon, who are investing billions of their resources in the development of AI technologies, we begin to scratch our heads and wonder what lies ahead for the average consumer and the average business.
For the average person, distinguishing between Artificial Intelligence, Machine Learning, and Deep Learning is not quite necessary, as these terms have become broadly interchangeable in their use. However, it is important to note that they are all significantly different and serve different purposes. AI simply means: “enabling a computer to think,” and in its broad definition, Artificial Intelligence has been lurking around for many many years. However, the “old school AI” and the “new school AI” are, without a doubt, on different ends of the spectrum.
Deep Learning is the new school AI which is driving innovation and changing our lives in an increasingly rapid pace today. Most recent advances in AI has been in Deep Neural Learning, which is all about using multi-layer Neural Networks to deep learn systems through algorithms modeled after the human brain. Deep Neural Learning is Google’s and Amazon’s forté.
Below are some of the ways artificial intelligence can affect and improve your business in today’s digital marketing sphere:
Virtual & Digital Assistants
As AI Deep Learning advances to figure out how to solve problems, we will definitely start seeing the demise of people working in call-centres and help-lines.
AI is already being used to a certain extent in online help centers. If you have ever been to a website and a chat window opened to assist you, then you encountered artificial intelligence. AI Chatbots give cheap, efficient and quality customer service to your clients.
Furthermore, with the advent of smart speaker technologies that use voice-activated digital assistants, we will start seeing a rise in consumers purchasing products in virtual stores with a simple voice command like, “Alexa, order a large pepperoni pizza for delivery at 6:00PM today.” How amazing is that?
Audience Marketing
The Data Science of AI is definitely impacting marketing. Deep Learning AI technologies provide marketers with quality data that help them make database marketing decisions.
Deep Learning Neural algorithms use the data of previous consumer trends and marketing campaigns to learn detailed information about consumer behaviour. AI data analytics then gives Marketers a better understanding of what motivates consumers to buy. This means Marketers are able to give consumers a personalized experience with their brand.
Embrace change and implement Artificial Intelligence technology to take your business’ marketing to another level. Don’t be left behind!
NXT Digital can help you strategize and invest in the AI technologies that will get you optimum results suited for your business.
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