The Biggest Trend Today is Voice-Shopping Services!
Arrivederci Smartphones! Bon Voyage Tablets! Hola SMART SPEAKERS!
The biggest trend and opportunity for businesses in today’s digital market is the smart speaker. In “Hey Alexa, Who’s Using Smart Speakers?”, eMarketer forecasts that Smart Speaker users are growing by 48% annually and is expected to hit a whopping 90M in the US in 2018! Experts are also predicting that between 30-50% of all consumer inquiries will be conducted via voice search by 2020.
At this rate, it certainly won’t be too long before we start seeing a rise in Smart Speaker Voice Buyers, a fancy name for those that shop with their voice. A Business Insider article titled, “Smart speakers are taking over — but retailers might not be benefiting “, states, that big retailers such as Amazon, Walmart and Target are gearing up and investing in their smart speaker storefronts, in anticipation of a rise in voice-shopping. The article states: “… Amazon has invested heavily in making Alexa the most popular voice-operated assistant in the hopes that customers will use it to buy things with their voice. Google has partnered with major retailers like Target and Walmart to do the same.”
The same article writes that only 2% of customers who own Alexa-enabled devices have actually used it to make a purchase at least once. Yeah so there are some wrinkles to iron out, but we’re quite confident that there is definitely a future in Voice-Shopping and there will be a rise in Voice-Buyers! Some things just take a little time to figure out, but surely Amazon, Google, and Apple will make it work.
I’m certainly looking forward to the day where I can roll out of bed and make voice command and shop online: “Hey Alexa, order toilet paper for delivery by noon today!” and “Alexa, order an extra-large pepperoni pizza for delivery by 6PM today!”
Take your business light years ahead of your competitors. Act now and lead the market in voice command shopping and Voice Engine Optimization!
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